
What It Really Feels Like to Work at a Startup (The Beautiful Chaos)
Startups don’t give you structure—they hand you chaos and a job title that means ‘do everything.’ One day you’re pitching strategy. The next, you're fixing Google Sheets and scrubbing coffee stains off the floor. But in the madness, you learn speed, guts, and how to turn nothing into momentum. It’s not glamorous—but it’s real.

If I Knew Then What I Know Now: 5 Things I’d Do Differently as a Marketer
I used to say yes to everything—until I realized I was doing five jobs for one paycheck and running on fumes. If I could go back, I’d draw the line sooner, build my own brand faster, and stop treating perfection like it pays the bills. Marketing taught me reinvention, but burnout taught me boundaries.

From Pretty Logo to Powerful Brand: What Every Startup Needs to Know
Anyone can copy your features. What they can’t copy is your story, your voice, your soul. A pretty logo won’t save you—real branding is what people remember when your product looks just like everyone else’s. That’s your moat. Build it like it matters. Because it does.
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